Equipping learners with foundational and advanced knowledge in management, finance, marketing, human resources, and entrepreneurship. Designed for strategic leadership and global career readiness.
The BBA @ GAU develops a strong foundation across core organizational functions combined with analytical, communication, and leadership skills valued by global employers.
Prepared for entry- and mid-level roles across private, public, and non-profit sectors, or direct entry into the MBA.
Planning, operational frameworks, logistics, organizational behavior, and strategic execution.
Financial accounting, management reporting, corporate finance, and capital planning.
Strategic marketing management, customer relationship building, and digital strategy.
Entrepreneurship, global business, business ethics, corporate social responsibility, and capstone research.
Choose the academic pathway that aligns with your educational qualifications and professional background.
Designed for holders of a recognised High School Diploma/Certificate or equivalent. Enter directly at Year 1 Foundation and complete the full 3-year curriculum.
Designed for holders of a Diploma, HND, or Advanced Diploma in Business or related fields (minimum 2 years credit study). Gain direct entry into the final year.
GAU operates four intakes each academic year. Applicants are advised to apply timely, to enable document verification, credit evaluation (for top-up candidates) and other processes.
Applications are open for current or upcoming intakes. Complete your online form or request assistance from our admissions advisors.